In a commercial break on a Czech Music TV channel I saw these two ads (KFC ad is the original Czech one, Centrum ad is a similar US version).
Did the cholesterol pills ad buyer just get lucky? Does the ad controller at the station have a sense of humour? I guess we’ll never know.
The takeaway (no pun intended) here is that our ads and messaging don’t exist in a vacuum. It can complement, riff off of, parody or rub up against any other messaging. Bear that in mind when you’re placing ads.
Ever since Facebook opened up every Facebook Page to comments (and not just from people who like the page) keeping tabs on your Page’s comments can be a tricky thing to do. There are how-to guides online that suggest you can get alerts directly from Facebook when someone posts on your Page. The interface to…
QR codes (2D barcodes) have been front of mind for me recently, partly for the wrong reasons: Malicious QR Codes, QR Codes that might unleash some malware on your phone, parroted by many outlets, including this piece by TechCrunch while EConsultancy wonders whether the link with malware could damage perceptions of QR Codes amongst consumers,…
If you run a blog, you may have noticed a rash of ‘trackbacks’ or ‘pingbacks’ recently. These are articles on other blogs or websites that link to your posts. When you follow the link to the site linking to you, you may find that your link doesn’t appear within the body of the article at…
Whilst researching the relative costs and market share of UK price comparison websites for a client I used Google Trends for Websites (log in to your Google account to get actual numbers on the Y axis) to compare some of the big players. The graph below tells a sorry tale. Even before March’s first Panda update,…
Quit messing with the user experience and go after Google already! Seriously, is this the best you’ve got? You hold your annual conference, just a day or so after Google throws open the doors on Google+, aimed square at you, and all you fire back with are some changes to the news feed, a Twitter…
I recently added a ‘review reminder email’ feature to a customer’s website. The website has had customer reviews functionality for years and I’ve only recently taken over responsibility for it. A single email is sent out two weeks after purchase, summarising all the products a customer ordered that day, with a direct link to each…
Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
How to attribute credit to your brand building and offline efforts in Google Analytics
I’ve had my web developer hat on a little too often of late and been suffering from one of the problems most developers loathe – testing how a site looks in earlier versions of Internet Explorer. (Yes, I know IE6 must die) but when a client’s IT department won’t let them upgrade because they have…
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