Facebook Ads just got interesting for Expat Businesses

Living in a foreign country for a number of years now I’ve picked up enough of the language to understand advertising copy pretty well. I’m the exception however. A large part of any expatriate community, when faced with Facebook adverts like those in the image to the left  would have little clue what it’s about. The inclusion of language as an option when entering Facebook ads might seem unimportant to the majority of people and companies on Facebook.

For companies that specialise in servicing particular niches it is an immensely powerful, money-saving targeting tool. Coupled with the new location radius targeting this is going to make a massive change to the efficacy of Facebook advertising to a whole lot of small, local businesses. Facebook advertising becomes viable for them all of a sudden. Consider a company that serves the Hispanic market in a city in the US, a shop selling Polish food in Hammersmith, London, or an English-speaking hair stylist in Prague that doesn’t speak Czech. Now it’s possible for him to specifically target women in their 30s and 40s who live in Prague and use Facebook in English.

Adwords now has some serious competition!

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