Price Discrimination in the clear

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There’s something about this ad that strikes me as just plain wrong.

It’s a billboard at Prague airport, in English, offering up to 49% off local Czech prices if you’re in the military, a diplomat or just an expat working abroad. Quite how your average Czech Volvo customer feels about what appears to be some pretty extreme price discrimination I couldn’t say. Wouldn’t amuse me much though.

Here’s the tip: if you’re putting something in small type because you think it might offend some people, perhaps it’s time for a rethink.

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