Comments on: Nobody seeks out vague promises http://www.charlesneville.com/2010/01/vague-promises/ Marketing Technologist Mon, 30 Jan 2012 16:00:00 +0000 hourly 1 http://wordpress.org/?v= By: charlesneville http://www.charlesneville.com/2010/01/vague-promises/comment-page-1/#comment-294 charlesneville Tue, 19 Jan 2010 22:05:57 +0000 http://www.charlesneville.com/?p=661#comment-294 Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they're not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers. Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they're not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers.

]]> By: Justin Bellinger http://www.charlesneville.com/2010/01/vague-promises/comment-page-1/#comment-293 Justin Bellinger Tue, 19 Jan 2010 21:55:53 +0000 http://www.charlesneville.com/?p=661#comment-293 Great post, Charles, and I couldn't agree more.<br><br>Building up a brand to read "disappointment" must surely be one of the dumbest moves a company can make.<br><br>Best,<br><br>Justin. Great post, Charles, and I couldn't agree more.

Building up a brand to read “disappointment” must surely be one of the dumbest moves a company can make.

Best,

Justin.

]]> By: charlesneville http://www.charlesneville.com/2010/01/vague-promises/comment-page-1/#comment-284 charlesneville Tue, 19 Jan 2010 20:05:57 +0000 http://www.charlesneville.com/?p=661#comment-284 Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they're not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers. Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they're not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers.

]]> By: Justin Bellinger http://www.charlesneville.com/2010/01/vague-promises/comment-page-1/#comment-282 Justin Bellinger Tue, 19 Jan 2010 19:55:53 +0000 http://www.charlesneville.com/?p=661#comment-282 Great post, Charles, and I couldn't agree more.<br><br>Building up a brand to read "disappointment" must surely be one of the dumbest moves a company can make.<br><br>Best,<br><br>Justin. Great post, Charles, and I couldn't agree more.

Building up a brand to read “disappointment” must surely be one of the dumbest moves a company can make.

Best,

Justin.

]]> By: Charles http://www.charlesneville.com/2010/01/vague-promises/comment-page-1/#comment-283 Charles Tue, 19 Jan 2010 15:03:46 +0000 http://www.charlesneville.com/?p=661#comment-283 Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they're not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers. Yes, there seems to be this red mist that descends when people are writing copy that drives them to overstate something, but surround it with weasel words so they’re not held to it later. Assuming your customer is dumb has two possible outcomes: 1) No customers or 2) Only dumb customers.

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