Keeping abreast of comments on your Facebook Page

Hyper Alerts screenshot

Ever since Facebook opened up every Facebook Page to comments (and not just from people who like the page) keeping tabs on your Page’s comments can be a tricky thing to do.

There are how-to guides online that suggest you can get alerts directly from Facebook when someone posts on your Page. The interface to do that seems to have been dropped in one of Facebook’s many re-imaginings of how we should be able to administer our pages.

Why would you want to?

Customers now expect companies to treat Facebook (and Twitter) like the telephone. It rings, you answer, simple right? Except posting on a company’s Facebook Page is more like driving up to their head office and yelling at them in the hope that someone will hear you. Aside from that, you don’t want any graffiti on your Facebook Page!

What does Facebook provide?

Facebook provide summaries of your Page’s activity every week, or you can get notifications as an RSS Feed. You could subscribe to that in a reader, and manually monitor that, or send it through a service that emails you any time there’s something new, but that tends to a paid-for option with most services (such as Feed My Inbox) with the free version only providing once daily summaries.

There must be a better way?

There’s a Facebook app called PageNotifier. I tried it and it didn’t work as I wanted and aesthetically it’s not too pleasing (fussy aren’t I?) and I’d rather keep the number of apps on my Facebook account to a minimum, not least because of how much information they require you to disclose. Next I found a few third party services but the ‘as soon as it happens’ option was again not part of the free offering. Finally, thanks to a post by Social Media expert and author, Mari Smith, I was turned on to Hyper Alerts, easily the best Facebook Page Notifications service. It looks great and works perfectly – set it to as soon as possible and literally within seconds of a new post or comment on your Page, you get an email. The best part, it’s free, at least for now.

Here’s a screenshot:

Hyper Alerts screenshot

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