Genius juxtaposition or just dumb luck?

Centrum-vs-KFC

In a commercial break on a Czech Music TV channel I saw these two ads (KFC ad is the original Czech one, Centrum ad is a similar US version).

http://www.youtube.com/watch?v=YQjJsBsib9M

http://www.youtube.com/watch?v=9eESeXkZKnY

Did the cholesterol pills ad buyer just get lucky? Does the ad controller at the station have a sense of humour? I guess we’ll never know.

The takeaway (no pun intended) here is that our ads and messaging don’t exist in a vacuum. It can complement, riff off of, parody or rub up against any other messaging. Bear that in mind when you’re placing ads.

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