Genius juxtaposition or just dumb luck?


In a commercial break on a Czech Music TV channel I saw these two ads (KFC ad is the original Czech one, Centrum ad is a similar US version).

Did the cholesterol pills ad buyer just get lucky? Does the ad controller at the station have a sense of humour? I guess we’ll never know.

The takeaway (no pun intended) here is that our ads and messaging don’t exist in a vacuum. It can complement, riff off of, parody or rub up against any other messaging. Bear that in mind when you’re placing ads.

Leave a Reply

Your email address will not be published. Required fields are marked *