I recently added a ‘review reminder email’ feature to a customer’s website. The website has had customer reviews functionality for years and I’ve only recently taken over responsibility for it. A single email is sent out two weeks after purchase, summarising all the products a customer ordered that day, with a direct link to each…
Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
How to attribute credit to your brand building and offline efforts in Google Analytics
I’ve had my web developer hat on a little too often of late and been suffering from one of the problems most developers loathe – testing how a site looks in earlier versions of Internet Explorer. (Yes, I know IE6 must die) but when a client’s IT department won’t let them upgrade because they have…
Video can be a powerful medium. Someone at Arsenal TV hit the nail on the head this week with this interview with new signing, Carl Jenkinson. Arsenal signing a barely-heard-of teen is hardly news, or surprising, but what makes Carl Jenkinson different is that he’s also a lifelong Arsenal fan. He almost tears up as…
The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
On a trip to the Rioja region of Spain this month, we stopped in the regional capital, Logroño and sampled the tapas in the legendary area in the heart of the old city, along Calle de Laurel and Traversa de Laurel, with 40 odd tapas bars, open from 8 in the evening until the early…
Or why SEO is like a road trip. There’s been some back-and-forth over the importance of search rankings amongst SEO thought leaders. There’s the school of thought that rankings don’t really matter because measuring them can be inconsistent and inconclusive – personalised search and localisation being two factors that mean not everyone sees the same…
In February Nokia’s CEO sent out the infamous burning platform memo. In that he states the fact that Nokia’s current offerings, based on Meego and Symbian are not good enough when compared to Apple’s iPhone or the various iterations of Android phones on the market. The biggest point he makes is that the competitors have…
Call it corporate-speak or spin but whatever you call it, its days are numbered. When I’m reading copy on a website, my BS filter is set to high. And I’m not alone. People are getting increasingly cynical, their trust betrayed so many times. We made fun of the estate agents when they did it, finding…
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