EuroAWK have a fun campaign at the moment, mashing up fake ads to create amusing, attention grabbing posters like this.
Marketing Technologist
Category Archives: Advertising
Elementary Advertising
A Czech company takes advantage of the release of the Sherlock Holmes movie with a fun tie-in poster campaign.
Nobody seeks out vague promises
As marketers we all love to promise the earth but you need to be able deliver on what you’re offering. If you need to use weasel words and internal jargon to qualify your promises, you’re doing it wrong. When you see an advert for flatscreen TVs offering a ‘free Blu-Ray player with selected TVs’ –…
Tighten up your PPC strategy
Many small businesses love Google’s self-serve Adwords programme. Just sign up, create an ad, choose some keywords or let Google choose them for you, get traffic, pay the invoice. Not so fast! That’s all nice and simple but there are a few things you could be doing to make sure you’re getting the maximum juice…
When a meme goes too far
On this week’s Beancast the topic of viral vs memes came up, I won’t spoil the show for you, but to sum up the host’s question, “is there too much pressure on creatives to come up with something that becomes a meme?” It reminded me of a meme from the 90s that definitely went too…
Sell a feeling not features
I think we’re all largely agreed that bullet points aren’t even that great an idea when used in keynote or Powerpoint slides. [If you don't agree with that, watch this video by Garr Reynolds and read the rest of the advice on the post too] Here’s a (blurry, sorry, taken with iPhone) shot of a…
How to let people really opt out of your Facebook Ads
Facebook advertisers should create antifan pages to target ads better.
A good reason to outsource your Facebook ads?
Experimenting with setting up an advert on Facebook today I noticed an interesting option, the practical application of which became apparent to me immediately. You can target people who already have a connection to a page, group, event or application you administer. (The boxes auto-complete and only let you enter the names of entities that…
Is paid search the height of responsibility?
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Advertising Smarts
Marketing Smarts Having liveried vehicles is an inexpensive way to advertise (and as long as they’re driven well, are unlikely to create any negative perceptions). Using vehicles that stand out is an even more effective way of doing this. In Prague every year there’s a rally of Smart cars. Almost all of the ones there…
-
-
Subscribe in your RSS reader of choice