Earlier this month the Jury’s Inns hotel group opened their first property in Prague. It’s in a busy spot, opposite a metro interchange station, just on the border of Prague 1, the centre of the city. Apologies for the poor quality of the image, it was snapped with my iPhone from the other side of…
Marketing Technologist
Category Archives: Advertising
Crowdsourcing ads – how big a threat is this to ad agencies?
Let’s set aside that this usage of “crowdsourcing” to describe what is essentially a competition is clearly wrong based on the wikipedia definition of the term, and just stick with it for the purposes of discussion… Brands turning to the concept of crowdsourcing to create their adverts is hardly a new thing (Pringles, Doritos and…
Five Must read marketing/internet/social media blog posts from this week
I’ve had my head down working and absorbing information this week, reading books and blogs. Here are five helpful/useful/relevant and informative posts from the past week that I recommend – much more worthwhile than anything I would have written this week! Christopher S. Penn: How powerful is your social media? A warning not to drink too…
Don’t Be Disingenuous
Today I received a piece of junk mail, I have no idea how they got my email address, I’m guessing from an unscrupulous UK based list seller (it’s a .com address but the mailing is from a UK company). The point of this post isn’t to tilt against the windmill of spam, it is to…
Pig-in-a-poke Advertising
Whenever someone tries to sell you an ad in an untested medium, become a user/reader/subscriber first. Someone recently turned me on to Grooveshark, I’m loving using it but I can’t help but notice that most of the ads I see (when I’m browsing, or putting songs in a playlist) are house ads – looks…
Google TV Ads Online – close but no cigar
Google TV Ads Online – disappointed that it’s not an archive of TV ads, tagged and categorised.
5 Marketing & Social Media Podcasts worth subscribing to right now
Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
Another advertising blunder from Microsoft
Wow, Crispin, Porter & Bogusky are one seriously hot creative shop. What amazing ideas they come up with. I wish I had enough money to hire such geniuses to do my advertising. OK, enough sarcasm. I was mildly amused by the Bill Gates and Seinfeld ads last year, though anyone who watched Seinfeld knows he…
Using sex to sell
I often come across advertising here in the Czech Republic that makes me think ‘wow, that’d cause a fuss in the UK/US/Middle East’. This is one of those campaigns. It’s for a gym, advertising their ‘low prices from’. This one is ground-breaking only in that it’s the most striking of their poster campaigns so…
Tivo the commercials for me
A look at a way for TV commercials to be relevant again
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