Link Exchanges – Dead as Disco

Back when I was running our e-commerce store and getting the webmaster and other generic address emails, we were inundated with spammy link exchange requests.

You know the type:

I found your website in Google and I’d like to swap links

Reciprocal link exchanges are dead as disco (see this 2005 post from Matt Cutts, Google’s webspam team leader). It’s that simple. Google, Bing and others see them for what they are and if anything they do more harm than good.

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