If you run a blog, you may have noticed a rash of ‘trackbacks’ or ‘pingbacks’ recently. These are articles on other blogs or websites that link to your posts. When you follow the link to the site linking to you, you may find that your link doesn’t appear within the body of the article at…
Back when I was running our e-commerce store and getting the webmaster and other generic address emails, we were inundated with spammy link exchange requests. You know the type: I found your website in Google and I’d like to swap links Reciprocal link exchanges are dead as disco (see this 2005 post from Matt Cutts,…
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