How to attribute credit to your brand building and offline efforts in Google Analytics
Marketing Technologist
Category Archives: Branding
Optimising your web pages for being shared on facebook
Sharing links on Facebook is a growth activity. Is your website optimised for it? Have you noticed when you share a link on Facebook, you can choose a thumbnail image. Facebook get the list of images by scanning the URL you want to share for any images that are placed on the page. Sometimes that…
Missing the point about Pepsi’s Before you Score App?
Lots of vitriol being poured out about Pepsico’s AMP UP Before You Score branded app (see Twitter search results to the left) and this Mashable piece. Most of the opinion (most of which is just people retweeting) is overwhelmingly negative, but then how many people of these people have actually tried it out? I did,…
Flipper invites you to dinner
It’s Friday, time for a light-hearted post with this example of cultural differences. This is a brand of ‘fish with paprika in oil’ I saw in a Tesco supermarket in Slovakia. Something about it seemed not quite right. When you think about though, dolphins eat fish, they’re intelligent friendly creatures, why wouldn’t they offer to…
Is paid search the height of responsibility?
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Advertising Smarts
Marketing Smarts Having liveried vehicles is an inexpensive way to advertise (and as long as they’re driven well, are unlikely to create any negative perceptions). Using vehicles that stand out is an even more effective way of doing this. In Prague every year there’s a rally of Smart cars. Almost all of the ones there…
Window writing, sometimes it’s right but the Jury’s out on this one
Earlier this month the Jury’s Inns hotel group opened their first property in Prague. It’s in a busy spot, opposite a metro interchange station, just on the border of Prague 1, the centre of the city. Apologies for the poor quality of the image, it was snapped with my iPhone from the other side of…
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