Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part…
Here in the Czech Republic it’s a long weekend. And by long I mean very long; there are two bank holidays, on Monday and Tuesday. It seems like the whole city’s shutting up shop right now (Friday afternoon) and heading out of town but not everyone will be able to get out of the city…
You know you’ve made it when otherwise sane and rational people spill bile and hatred all over the internet at your company, your product and your customers. This week ought to see Apple reeling from the sucker punch of the ever-so out of context reporting of recent suicides at a subcontractor’s plant in China. Reporting…
Catching up on some blogs this weekend, I found this post about Comcast’s usage of Twitter by Lisa Barone over at Outspoken Media. Not living in the US I don’t have the opportunity to try Comcast’s service. My overall opinion of the way Comcast use Twitter is that it’s great for the people who get…
Customer retention seems to get little thought in some companies. The fact that retention tactics only kick in when you tell them you want to terminate your contract is a significant part of the problem. Customer acquisition is an expensive business but it seems that some marketers are obsessed with it, accepting churn as a…
I just found out about this happening at U2′s concert in Berlin a week ago (18th July). Three young guys from the Czech Republic were at the concert, holding up signs with “Me + Guitar = Angel of Harlem”, “Me + Drums = Angel of Harlem” and “Me + Bass = Angel of Harlem”. They’re…
We all know that reviews written by real people help to flesh out the details of a business. So why is it that hardly anyone writes reviews? Several of my friends love to talk about their favourite places to eat, or shop but very few of them write reviews of anywhere they go. We talked…
 We’re all guilty of sticking to what we know; whether it’s in our choice of where to eat, or which brand of breakfast cereal we buy, and the way jobs and careers go we often find ourselves ploughing a very similar furrow. I’m all for specialisation – that’s how you get to be the…
Sparked by a comment on twitter recently by Justin Levy, co-owner of a restaurant and social media proponent. I own a restaurant and we’re doing great due to SM. But I see a lot of restaurants closing which sucks to see happen he was replying to this question by Dave Ferrick: Last few local restaurants…
Or “grill where the people are having beer” One of the many things I love about Prague is that there are many places, just out of plain sight, that tourists hardly ever notice – little oases for real Czechs to drink Czech beer and eat grilled meat (and vegetables too at the better places, like…
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