Sounds so easy doesn’t it? Here’s what I learnt in trying to get a custom-created RSS feed (not one generated by blog software) to appear as posts/status updates on the wall of a Facebook Page. This information applies to all kinds of RSS feeds though. If you’re using WordPress, there are several plugins that purport…
Nobody goes to a hardware megastore for fun, we usually need something specific. We wander down the aisles ‘if the adhesives are here, then that must mean tile adhesives are here right?’ until we give in and ask a disinterested looking pimply youth for help. They begrudgingly motion in the general direction of where you…
Apple have just announced free engraving for iPads ordered from their online store. It’s a perfect example of how personalisation can add value to the initial purchase whilst at the same time restricting the resale possibility of the item. Who could bring themselves to part with an iPad that had ‘to Daphne, with love’ etched…
Making websites simple to use has always been one of the objectives high on the list of any project brief I’ve ever seen. You want your users to feel comfortable and safe and have a smooth path from landing on your website right through to whatever constitutes a desirable outcome for a visit. Usually that…
There are a number of apps (Twenga, RedLaser, Save Benjis and others) for performing on-the-go price comparisons. You either search by product name or barcode, but the pitch for them all is the same: you’re out shopping, in a bricks & mortar retail store when you see a product you want. You take out your…
Remarketing, the online equivalent of running after a customer who has walked away from a shopping cart, was covered by the New York Times yesterday. I must admit it’s the first time I’ve heard the term, but back in the late 90s I wrote something like this for the online store of a company where…
Americans gave over $300bn to charities last year. UK figures are much lower (hey, we pay higher taxes) but are still over £9bn annually. But charities always need more money to accomplish their aims – you’re unlikely to come across a charity that says “no thanks, we’re good for this year”. Given the worsening global…
Subscribe in your RSS reader of choice