I recently added a ‘review reminder email’ feature to a customer’s website. The website has had customer reviews functionality for years and I’ve only recently taken over responsibility for it. A single email is sent out two weeks after purchase, summarising all the products a customer ordered that day, with a direct link to each…
Are your transactional emails falling foul of spam filters? Is nobody getting your order confirmations or password reminders? Here’s why…
Almost every one of us will have been inundated with ‘season’s greetings’ from companies this holiday season. This subject was discussed on the latest edition of Media Hacks (#22) and the consensus was summed up as “[it's] time to kill these impersonal Holiday Greetings by email.” To underscore that, sometime Media Hacks co-host Chris Brogan’s…
OK, maybe I’m special, maybe I’m one of the ‘too savvy to be marketed to’ crowd. Or maybe I’m not, and maybe you’re too self absorbed to realise that the rest of the world isn’t inclined to click the ‘load images, with associated “mark me for more spam” that this implies’ button. Whatever it is,…
Keeping with the theme of email marketing (see this post about spam from a couple of days ago), this time from the customer’s perspective. Every year or so I order a few IceBreaker and Bridgedale items from Sierra Trading Post, an outdoor clothing outlet store. Over the course of a year they email me pretty…
Email marketing is both one of the most cost effective methods of reaching your customers and the most loathed. Email marketers have to contend with over zealous junk mail filters, spam crusaders that seek to destroy them and list subscribers who forgot they gave permission. It’s so much easier to ‘report as spam’ than it…
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