Ever since Facebook opened up every Facebook Page to comments (and not just from people who like the page) keeping tabs on your Page’s comments can be a tricky thing to do. There are how-to guides online that suggest you can get alerts directly from Facebook when someone posts on your Page. The interface to…
Quit messing with the user experience and go after Google already! Seriously, is this the best you’ve got? You hold your annual conference, just a day or so after Google throws open the doors on Google+, aimed square at you, and all you fire back with are some changes to the news feed, a Twitter…
Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
Sounds so easy doesn’t it? Here’s what I learnt in trying to get a custom-created RSS feed (not one generated by blog software) to appear as posts/status updates on the wall of a Facebook Page. This information applies to all kinds of RSS feeds though. If you’re using WordPress, there are several plugins that purport…
Updating things in two places can be a pain, in terms of just the time it takes, or because your own website isn’t built on a content management system that can handle quick updates. I’ve seen a lot of businesses recently with what looks like an unloved website, but a very active Facebook presence. Sure…
Why local business and tourist venues should enable customers to remark about them
That’s the message we take from this weeks various privacy issues, from Google CEO Eric Schmidt’s recent comments to Facebook’s ‘new, simpler privacy settings’ where they recommend you open your Facebook status updates to the world. The Google situation is expertly summed up in this long, all-encompassing and very brave post by Aaron Wall highlighting Google’s…
Sharing links on Facebook is a growth activity. Is your website optimised for it? Have you noticed when you share a link on Facebook, you can choose a thumbnail image. Facebook get the list of images by scanning the URL you want to share for any images that are placed on the page. Sometimes that…
I’ve been experimenting with Facebook advertising, with relatively small amounts of money. One of the surprises is just how inexpensive and precise you can be with your advertising on Facebook. You can really dig deep into demographics that aren’t possible with other forms of advertising. I set up two campaigns, both as cost-per-click rather than…
Subscribe in your RSS reader of choice