Facebook advertisers should create antifan pages to target ads better.
Marketing Technologist
Category Archives: Facebook
A good reason to outsource your Facebook ads?
Experimenting with setting up an advert on Facebook today I noticed an interesting option, the practical application of which became apparent to me immediately. You can target people who already have a connection to a page, group, event or application you administer. (The boxes auto-complete and only let you enter the names of entities that…
Case study – the sports bar – part three – summer update
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
A Freemium model for Facebook
Facebook are still burning money way faster than they can earn it (OK – I’m excited about some of the advertising changes, but I don’t think that’ll square the circle). It’s been suggested before on occasion but maybe it’s time they put more thought into going freemium, even for regular users. What would the key…
Facebook Ads just got interesting for Expat Businesses
Living in a foreign country for a number of years now I’ve picked up enough of the language to understand advertising copy pretty well. I’m the exception however. A large part of any expatriate community, when faced with Facebook adverts like those in the image to the left would have little clue what it’s about….
Successful Social Network Advertising – An Idea
So, according to Nielsen (pdf) the big problem with advertising on social media is: “The current level of advertising activity on social networks isn’t consummate with the size–and highly engaged levels–of the audience.” and “standard ad models – such as contextual search and standard unit sizes – won’t cut it.” It’s been obvious to most…
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