Whilst researching the relative costs and market share of UK price comparison websites for a client I used Google Trends for Websites (log in to your Google account to get actual numbers on the Y axis) to compare some of the big players. The graph below tells a sorry tale. Even before March’s first Panda update,…
Quit messing with the user experience and go after Google already! Seriously, is this the best you’ve got? You hold your annual conference, just a day or so after Google throws open the doors on Google+, aimed square at you, and all you fire back with are some changes to the news feed, a Twitter…
How to attribute credit to your brand building and offline efforts in Google Analytics
When Google announced Google Instant yesterday, where the search results change as you type, some people proclaimed SEO dead, whilst displaying a stunning lack of understanding of how Google Instant works, how users interact with it and what SEO really is. If you’re not getting Google Instant, you should check that you’re signed in and…
If you’re looking to take your WordPress site from slow-poke to Speedy Gonzalez, install WP Minify plugin.
Many small businesses love Google’s self-serve Adwords programme. Just sign up, create an ad, choose some keywords or let Google choose them for you, get traffic, pay the invoice. Not so fast! That’s all nice and simple but there are a few things you could be doing to make sure you’re getting the maximum juice…
That’s the message we take from this weeks various privacy issues, from Google CEO Eric Schmidt’s recent comments to Facebook’s ‘new, simpler privacy settings’ where they recommend you open your Facebook status updates to the world. The Google situation is expertly summed up in this long, all-encompassing and very brave post by Aaron Wall highlighting Google’s…
I’ve just experienced a problem with Google Analytics that I think a lot of people can learn from. Here’s are some important things to bear in mind: Google Analytics is free. Google really aren’t so interested in being responsive to Analytics users (understandably, if they were, imagine the potentially enormous workload they’d face) You’re on…
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Or is Google’s algorithm a little off? Whilst checking into some background info for yesterday’s blog post about the Jury’s Inns hotel chain I did the obligatory Google search for Jury’s Inns. Not sure what you’re seeing, based on Google’s penchant for showing different search results based on your location or whether you’re logged in…
Subscribe in your RSS reader of choice