Category Archives: Ideas

Five Useful Free iPhone apps for Local Business Marketers

iPhone in hand

The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…

My One New Year’s Resolution: Shower More

Elephant Showering

Not that I think I need to for personal hygiene reasons (unless all my friends are far too polite) but I get most of my best ideas in the shower, away from a keyboard. Way back in season 1 of Mad Men, Don Draper tells Peggy Think about it, deeply. Then forget it. And an…

Guerilla Marketing in Real-time

leweb-tweet

I’ve long been a fan of guerilla marketing. Maybe it’s my parsimonious nature. Or maybe it’s just the fun aspect of it. The original book on Guerilla Marketing is 27 years old but its central concept is more relevant with every passing year. Real-time is this year’s buzzword and makes it into the title of…

Stuff I want: iPhone tripod attachment

I don’t have access to a fabrication plant, or have the skills to prototype this product so I’m just going to describe it in the hope that one of the toy-makers out there in iPod/iPhone accessory land will pick this up and run with it. When it comes out you can all thank me. I…