The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
You’re busily going about your work, doing what’s necessary to keep things moving, reacting as things come in. What can you do to be more take a wider view and be more proactive? A good start is to get an idea of what’s going to be taking place in your city over the next three…
Ever since Groupon started making a big noise in the US, and Livingsocial moved into the one-day sale market, similar sites have cropped up around the globe. There are the blatant rip offs in Russia and China to the more subtle US based me-toos and German-backed startup MyCityDeal, now acquired by Groupon. Other UK and…
Why local business and tourist venues should enable customers to remark about them
Here in the Czech Republic it’s a long weekend. And by long I mean very long; there are two bank holidays, on Monday and Tuesday. It seems like the whole city’s shutting up shop right now (Friday afternoon) and heading out of town but not everyone will be able to get out of the city…
Is your local retail business going well? Some of your (not ‘really competing’) neighbours doing worse? I wrote a piece last year about why you might want to help out those who you might consider competitors. I’ve just seen first hand what can happen when a company’s neighbour goes out of business: a much more…
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