Almost every one of us will have been inundated with ‘season’s greetings’ from companies this holiday season. This subject was discussed on the latest edition of Media Hacks (#22) and the consensus was summed up as “[it's] time to kill these impersonal Holiday Greetings by email.” To underscore that, sometime Media Hacks co-host Chris Brogan’s…
Marketing Technologist
Category Archives: Marketing Basics
Lifetime Value, Caveat Vendor
Seth Godin urges businesses to consider the lifetime value of a customer, not just the value from the first sale (or indeed the latest sale). Go and read it, it makes sense, but bear in mind his argument is based on a particular kind of product or service, one where lifetime value of a customer…
Moving thoughts
I moved flat this week, just across town, so it wasn’t as much of a disruption, and it was to an area I was familiar with anyway, so there wasn’t so much learning ‘how to live here’ to do, but it made me think about what the upheaval of a move can teach us as…
Is paid search the height of responsibility?
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Good Enough and Chasm Theory
This recent article in Wired, which suggests that now technologies just need to be ‘good enough’ to be a mainstream success. Examples given range from the Flip video camera, Skype and MP3. Another piece in the same issue discusses the Craig’s List phenomenon to which similar logic can be applied. It reminded me of Geoffrey…
Nickel-and-diming – Is it worth it?
Yesterday the UK’s Office of Fair Trading stated that Ryanair had agreed to be clearer about its additional charges, after refusing to co-operate with the self regulatory system administrator, the Advertising Standards Authority. Just a few days ago they lost a case in Germany over their exorbitant fees for paying by credit or debit card….
Marketing Evil
The marketing and social media gurus these days all talk about how before you even start promoting your product or service, you should make sure that it’s kick-ass, remarkable, outstanding and worth talking about. A product that can become a cause and an inspiration. That’s all shiny and wonderful, and I’m sure all marketers would…
How to Get More Reviews
We all know that reviews written by real people help to flesh out the details of a business. So why is it that hardly anyone writes reviews? Several of my friends love to talk about their favourite places to eat, or shop but very few of them write reviews of anywhere they go. We talked…
I’m inquisitive but I’m not desperate
I’m wondering when the tide is going to turn on the matter of requiring users to fill in lengthy forms in order to download a software demo, an e-book, a white paper or in some cases even a brochure. You’ve gone to all the trouble of getting someone to your site – whether that’s by…
Five Must read marketing/internet/social media blog posts from this week
I’ve had my head down working and absorbing information this week, reading books and blogs. Here are five helpful/useful/relevant and informative posts from the past week that I recommend – much more worthwhile than anything I would have written this week! Christopher S. Penn: How powerful is your social media? A warning not to drink too…
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