Over the next few weeks I will be documenting the progress with this project. The pre-match A local sports bar, well appointed, with friendly attentive staff, serving good beer and food, with a website badly in need of a rework and an all-round ‘experience’ uplift as well. The site is an SEO disaster area: the…
Marketing Technologist
Category Archives: Marketing Basics
Get outside your comfort zone
We’re all guilty of sticking to what we know; whether it’s in our choice of where to eat, or which brand of breakfast cereal we buy, and the way jobs and careers go we often find ourselves ploughing a very similar furrow. I’m all for specialisation – that’s how you get to be the…
5 Marketing & Social Media Podcasts worth subscribing to right now
Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
Fish where the fish are
Or “grill where the people are having beer” One of the many things I love about Prague is that there are many places, just out of plain sight, that tourists hardly ever notice – little oases for real Czechs to drink Czech beer and eat grilled meat (and vegetables too at the better places, like…
Just who is the customer?
A couple of days before Mother’s Day here in the UK, I saw a TV commercial for - billed as The Perfect Gift for Mother’s Day. Sure, if you want to get a smack upside the head! When you’re marketing your products, who do you market to, the buyer or the intended end user?…
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