As a marketing graduate I read with interest David Meerman Scott’s views on how many marketing professors could be guilty of malpractice in the way they teach the subject. Part of me agreed, I remember in a tutor group session explaining Chasm Theory to my fellow students and the lecturer. But then I thought ‘how…
Marketing Technologist
Category Archives: Old-School Marketing
Holding On – The right and wrong way in customer retention
Customer retention seems to get little thought in some companies. The fact that retention tactics only kick in when you tell them you want to terminate your contract is a significant part of the problem. Customer acquisition is an expensive business but it seems that some marketers are obsessed with it, accepting churn as a…
5 Marketing & Social Media Podcasts worth subscribing to right now
Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
Using sex to sell
I often come across advertising here in the Czech Republic that makes me think ‘wow, that’d cause a fuss in the UK/US/Middle East’. This is one of those campaigns. It’s for a gym, advertising their ‘low prices from’. This one is ground-breaking only in that it’s the most striking of their poster campaigns so…
Just who is the customer?
A couple of days before Mother’s Day here in the UK, I saw a TV commercial for - billed as The Perfect Gift for Mother’s Day. Sure, if you want to get a smack upside the head! When you’re marketing your products, who do you market to, the buyer or the intended end user?…
Marketing (over) coffee
Here in Prague we’ve got 3 players in the ‘Starbucks style’ coffee shop market (and some pretty decent small ‘classic’ cafes, and a fair few ‘grand cafe’ type places too). Personally I’ll have a coffee anywhere that serves a decent cup, but some of the smaller places are losing out to the chains. It would…
Loyalty Cards – How Many is Too Many?
We all like to be treated well by companies we use frequently and the loyalty card is the simplest tool at a marketer’s disposal to identify your best customers. Used well they’re very effective – they keep a customer using your airline, even when the others are more expensive, they allow you to track customer…
Successful Social Network Advertising – An Idea
So, according to Nielsen (pdf) the big problem with advertising on social media is: “The current level of advertising activity on social networks isn’t consummate with the size–and highly engaged levels–of the audience.” and “standard ad models – such as contextual search and standard unit sizes – won’t cut it.” It’s been obvious to most…
Marketing 1.0 still has a place
Marketing 1.0 still has its place – just because you’re hyper-connected that doesn’t mean your customers are. Learn to reach out to them in the spaces they’re in.
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