Whilst researching the relative costs and market share of UK price comparison websites for a client I used Google Trends for Websites (log in to your Google account to get actual numbers on the Y axis) to compare some of the big players. The graph below tells a sorry tale. Even before March’s first Panda update,…
Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
Ever since Groupon started making a big noise in the US, and Livingsocial moved into the one-day sale market, similar sites have cropped up around the globe. There are the blatant rip offs in Russia and China to the more subtle US based me-toos and German-backed startup MyCityDeal, now acquired by Groupon. Other UK and…
There are a number of apps (Twenga, RedLaser, Save Benjis and others) for performing on-the-go price comparisons. You either search by product name or barcode, but the pitch for them all is the same: you’re out shopping, in a bricks & mortar retail store when you see a product you want. You take out your…
Lilek is aubergine/eggplant, in case you were wondering. Telling you the old lower price (29.90Kc) is an interesting approach. Maybe someone’s POS labelling software is buggy.
There’s something about this ad that strikes me as just plain wrong. It’s a billboard at Prague airport, in English, offering up to 49% off local Czech prices if you’re in the military, a diplomat or just an expat working abroad. Quite how your average Czech Volvo customer feels about what appears to be some…
I came across these signs a couple of days ago and it brought to mind one of my persistent bêtes noires: confusion pricing as a marketing tactic. Anything from presenting your lowest possible price, after quantity discount, or of the least popular option (online retailers and market traders do this all the time), or making…
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