This opinion piece on the Spark A Synapse Blog sums up exactly my response to Walmart’s screening public service announcements from the Department of Homeland Security WalMart is teaming up with the Department of Homeland Security to broadcast messages about the DHS “If You See Something, Say Something” campaign in 600 of its stores. This…
Apple have just announced free engraving for iPads ordered from their online store. It’s a perfect example of how personalisation can add value to the initial purchase whilst at the same time restricting the resale possibility of the item. Who could bring themselves to part with an iPad that had ‘to Daphne, with love’ etched…
Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
As marketers we all love to promise the earth but you need to be able deliver on what you’re offering. If you need to use weasel words and internal jargon to qualify your promises, you’re doing it wrong. When you see an advert for flatscreen TVs offering a ‘free Blu-Ray player with selected TVs’ –…
Is your local retail business going well? Some of your (not ‘really competing’) neighbours doing worse? I wrote a piece last year about why you might want to help out those who you might consider competitors. I’ve just seen first hand what can happen when a company’s neighbour goes out of business: a much more…
There are a number of apps (Twenga, RedLaser, Save Benjis and others) for performing on-the-go price comparisons. You either search by product name or barcode, but the pitch for them all is the same: you’re out shopping, in a bricks & mortar retail store when you see a product you want. You take out your…
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