If you run a blog, you may have noticed a rash of ‘trackbacks’ or ‘pingbacks’ recently. These are articles on other blogs or websites that link to your posts. When you follow the link to the site linking to you, you may find that your link doesn’t appear within the body of the article at…
Whilst researching the relative costs and market share of UK price comparison websites for a client I used Google Trends for Websites (log in to your Google account to get actual numbers on the Y axis) to compare some of the big players. The graph below tells a sorry tale. Even before March’s first Panda update,…
I recently added a ‘review reminder email’ feature to a customer’s website. The website has had customer reviews functionality for years and I’ve only recently taken over responsibility for it. A single email is sent out two weeks after purchase, summarising all the products a customer ordered that day, with a direct link to each…
How to attribute credit to your brand building and offline efforts in Google Analytics
Or why SEO is like a road trip. There’s been some back-and-forth over the importance of search rankings amongst SEO thought leaders. There’s the school of thought that rankings don’t really matter because measuring them can be inconsistent and inconclusive – personalised search and localisation being two factors that mean not everyone sees the same…
Google seems to be on a crusade against slow websites. Last year they first spoke about incorporating page load times into the ranking algorithm. One client, suffering from the curse of cheap shared hosting, has just seen his first wide-ranging rankings drop of one to four places. Interestingly, by removing external widgets (Facebook Like Button,…
The case study as an element of marketing communications has outlived its usefulness. It’s one of those things that exists as a short-hand for ‘how xyz company benefited from using our product/service’. We’re used to case studies from text books we read at school or university. We’re drawn, to like moths to a flame, to…
In the year that I’ve been using it, Advanced Web Ranking has become an indispensable part of my web software toolkit and the one piece of SEO software I use constantly, saving time by performing tasks that would otherwise take an age and bringing together all the functionality that an SEO needs day-to-day. Keyword research…
Moving has the potential to be one of the most stressful events in life, whether it’s your home or business that moves. So many things that can go wrong, so many people to give your updated address to, so many things to update. The last thing you want to do is have people showing up…
Updating things in two places can be a pain, in terms of just the time it takes, or because your own website isn’t built on a content management system that can handle quick updates. I’ve seen a lot of businesses recently with what looks like an unloved website, but a very active Facebook presence. Sure…
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