When Google announced Google Instant yesterday, where the search results change as you type, some people proclaimed SEO dead, whilst displaying a stunning lack of understanding of how Google Instant works, how users interact with it and what SEO really is. If you’re not getting Google Instant, you should check that you’re signed in and…
Marketing Technologist
Category Archives: Search Engine Optimisation
Is Yahoo Directory still worth it?
Is paying $300 a year for a Yahoo directory listing still worth it? Google aren’t saying much and the lift it gave in your Yahoo results is gone.
What’s on your radar?
You’re busily going about your work, doing what’s necessary to keep things moving, reacting as things come in. What can you do to be more take a wider view and be more proactive? A good start is to get an idea of what’s going to be taking place in your city over the next three…
Use WordPress? Feel a Need for Speed?
If you’re looking to take your WordPress site from slow-poke to Speedy Gonzalez, install WP Minify plugin.
Hello, Park 458
Many years ago that’s how people used to answer the phone, confirming the number the caller had dialled. The reason for this? Phones were less personal and misdials were more common. Some people still do it, at home. Mostly it’s a waste of time, the percentage of misdialed calls is dropping as more people call…
Domain name housekeeping
An often forgotten aspect of search engine optimisation is centred around various aspects of your domain name. For example Google’s search algorithm takes into account over 200 different factors, categorised as on-page and off-page. On-page is the content of your pages themselves – the visible text and the code. Off-page factors include things like external…
Link Exchanges – Dead as Disco
Back when I was running our e-commerce store and getting the webmaster and other generic address emails, we were inundated with spammy link exchange requests. You know the type: I found your website in Google and I’d like to swap links Reciprocal link exchanges are dead as disco (see this 2005 post from Matt Cutts,…
I’m no SEO but…
I’d never describe myself as a Search Engine Optimisation consultant. Whilst I understand the basics, and keep up with search industry news via Search Engine Land, SEOMoz and SEOBook, getting heavily into SEO is a full-time commitment and doesn’t play to my strengths. My preference is to employ a rounded Inbound Marketing strategy, with SEO…
Is paid search the height of responsibility?
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Is there such a thing as too much SEO?
Or is Google’s algorithm a little off? Whilst checking into some background info for yesterday’s blog post about the Jury’s Inns hotel chain I did the obligatory Google search for Jury’s Inns. Not sure what you’re seeing, based on Google’s penchant for showing different search results based on your location or whether you’re logged in…
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