Or is Google’s algorithm a little off? Whilst checking into some background info for yesterday’s blog post about the Jury’s Inns hotel chain I did the obligatory Google search for Jury’s Inns. Not sure what you’re seeing, based on Google’s penchant for showing different search results based on your location or whether you’re logged in…
Marketing Technologist
Category Archives: Search Engine Optimisation
Case study – the sports bar – part three – summer update
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
Case study – the sports bar – part two – website optimisation
Limited by the brief (and time and budget) to reworking the existing design, rather than replace with a WordPress driven site (my personal preference), below is a list of the basic SEO and general site changes I made. More meaningful title tags, meta descriptions and keywords Logo/header graphic turned back into a single image and…
Case study – the sports bar – part one
Over the next few weeks I will be documenting the progress with this project. The pre-match A local sports bar, well appointed, with friendly attentive staff, serving good beer and food, with a website badly in need of a rework and an all-round ‘experience’ uplift as well. The site is an SEO disaster area: the…
5 Marketing & Social Media Podcasts worth subscribing to right now
Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
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