Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
Starting out on Twitter, particularly if you’re planning to be on Twitter in a business or professional context, can be confusing and dispiriting. The suggested user list doesn’t give you much to go on and Twitter seems pointless when you’re following nobody. Twitter is what you make it Everyone’s Twitter experience is different. It’s a…
Sounds so easy doesn’t it? Here’s what I learnt in trying to get a custom-created RSS feed (not one generated by blog software) to appear as posts/status updates on the wall of a Facebook Page. This information applies to all kinds of RSS feeds though. If you’re using WordPress, there are several plugins that purport…
I’ve long been a fan of guerilla marketing. Maybe it’s my parsimonious nature. Or maybe it’s just the fun aspect of it. The original book on Guerilla Marketing is 27 years old but its central concept is more relevant with every passing year. Real-time is this year’s buzzword and makes it into the title of…
There was an outpouring of indignation this week, calls for a boycott of Amazon and the resurrection of the #amazonfail hashtag on Twitter (first seen prominently when Amazon reached into people’s Kindles and remote wiped their copies of 1984) immediately following Amazon’s eviction of Wikileaks from their cloud hosting service. In short – Wikileaks moved…
Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part…
Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
You’re busily going about your work, doing what’s necessary to keep things moving, reacting as things come in. What can you do to be more take a wider view and be more proactive? A good start is to get an idea of what’s going to be taking place in your city over the next three…
Ever since Groupon started making a big noise in the US, and Livingsocial moved into the one-day sale market, similar sites have cropped up around the globe. There are the blatant rip offs in Russia and China to the more subtle US based me-toos and German-backed startup MyCityDeal, now acquired by Groupon. Other UK and…
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