Why local business and tourist venues should enable customers to remark about them
Marketing Technologist
Category Archives: Social Media
My 10 Base Install WordPress Plugins
There are some plugins that are standout candidates to be rolled into the core of WordPress as ‘canonical’, ‘core’, ‘anointed’ or whatever Automattic end up calling them. I just think of them as essential. For now you’ll just have to install them manually. These are the plugins that I install into a WordPress site as…
Who needs social media when you’re too busy being awesome?
Catching up on some blogs this weekend, I found this post about Comcast’s usage of Twitter by Lisa Barone over at Outspoken Media. Not living in the US I don’t have the opportunity to try Comcast’s service. My overall opinion of the way Comcast use Twitter is that it’s great for the people who get…
How much is a fan?
I’ve been experimenting with Facebook advertising, with relatively small amounts of money. One of the surprises is just how inexpensive and precise you can be with your advertising on Facebook. You can really dig deep into demographics that aren’t possible with other forms of advertising. I set up two campaigns, both as cost-per-click rather than…
Missing the point about Pepsi’s Before you Score App?
Lots of vitriol being poured out about Pepsico’s AMP UP Before You Score branded app (see Twitter search results to the left) and this Mashable piece. Most of the opinion (most of which is just people retweeting) is overwhelmingly negative, but then how many people of these people have actually tried it out? I did,…
Back to School
A few weeks ago I sat an exam for the first time in many years. It was the online certification test for Inbound Marketing University, a project driven by Hubspot, providers of a web based software solution that is designed to assist SMEs with, well, inbound marketing. The ‘professors’ of Inbound Marketing are all high…
Are comments on blogs too long?
Ever notice how most review sites ask you to sum up your review with a one-liner? I wish blog comments worked that way – write a comment over 50 words and you have to write a very concise summary. Maybe I’ve become conditioned by the soundbite nature of Twitter, but it seems to me that…
Case study – the sports bar – part three – summer update
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
There’s no way this ends well
So a Chicago real estate company decides to sue a woman for a tweet she wrote, seen primarily by her by 20 followers, for $50,000. The $50,000 line? “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” Kudos for them for using social media monitoring tools to look…
3 reasons why I correct other bloggers’ spelling mistakes and typos
Every so often I’ll come across typographical errors and spelling mistakes on blogs that I read. Going back over my own posts I’ve come across them too so I know why they happen – I’m writing something quickly, I’ve got a thought in my head that I want to get up on my blog and…
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