Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
Starting out on Twitter, particularly if you’re planning to be on Twitter in a business or professional context, can be confusing and dispiriting. The suggested user list doesn’t give you much to go on and Twitter seems pointless when you’re following nobody. Twitter is what you make it Everyone’s Twitter experience is different. It’s a…
I’ve long been a fan of guerilla marketing. Maybe it’s my parsimonious nature. Or maybe it’s just the fun aspect of it. The original book on Guerilla Marketing is 27 years old but its central concept is more relevant with every passing year. Real-time is this year’s buzzword and makes it into the title of…
Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part…
You’re busily going about your work, doing what’s necessary to keep things moving, reacting as things come in. What can you do to be more take a wider view and be more proactive? A good start is to get an idea of what’s going to be taking place in your city over the next three…
Why local business and tourist venues should enable customers to remark about them
Catching up on some blogs this weekend, I found this post about Comcast’s usage of Twitter by Lisa Barone over at Outspoken Media. Not living in the US I don’t have the opportunity to try Comcast’s service. My overall opinion of the way Comcast use Twitter is that it’s great for the people who get…
As Twitter grows in popularity and becomes the must-have shiny thing for mainstream companies, organisations and individuals (despite the apparent recently reported plateauing) this simple maxim becomes more important. If you’re just getting to Twitter now and you’re wondering how to start out, there are some great resources available online from sources such as Mashable and…
Lots of vitriol being poured out about Pepsico’s AMP UP Before You Score branded app (see Twitter search results to the left) and this Mashable piece. Most of the opinion (most of which is just people retweeting) is overwhelmingly negative, but then how many people of these people have actually tried it out? I did,…
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