A few weeks ago I sat an exam for the first time in many years. It was the online certification test for Inbound Marketing University, a project driven by Hubspot, providers of a web based software solution that is designed to assist SMEs with, well, inbound marketing. The ‘professors’ of Inbound Marketing are all high…
Marketing Technologist
Category Archives: Twitter
Why Twitter needs to take credit for links
Update, mid August 2011 Wow, just two years after I wrote this Twitter are finally doing what’s suggested here, through the use of their own URL shortening service, they’re ‘owning’ the clicks. Read more in this post by Tom Critchlow of Distilled. So Twitter are spending time amping up the retweeting functionality on the…
Case study – the sports bar – part three – summer update
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
There’s no way this ends well
So a Chicago real estate company decides to sue a woman for a tweet she wrote, seen primarily by her by 20 followers, for $50,000. The $50,000 line? “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” Kudos for them for using social media monitoring tools to look…
Why Twitter really isn’t about the numbers
There’s still a big fuss about follower numbers on Twitter, still people tweeting out ‘Just need 5 more followers to hit 1000′ and ‘I gained 8k in followers quickly by using this simple technique’ type scam artists. The Test Case I set up a test account a few days back, partly to see if an…
Five Must read marketing/internet/social media blog posts from this week
I’ve had my head down working and absorbing information this week, reading books and blogs. Here are five helpful/useful/relevant and informative posts from the past week that I recommend – much more worthwhile than anything I would have written this week! Christopher S. Penn: How powerful is your social media? A warning not to drink too…
Helping out your competition
Sparked by a comment on twitter recently by Justin Levy, co-owner of a restaurant and social media proponent. I own a restaurant and we’re doing great due to SM. But I see a lot of restaurants closing which sucks to see happen he was replying to this question by Dave Ferrick: Last few local restaurants…
Disgusting Domino’s People
On April 13th the now infamous video got put up on Youtube by the people responsible, it was then removed and re-posted by another user who says that they “re-uploaded because these people deserve to be fired”. It spread like wildfire through social media like Twitter and other channels and hit the mainstream media shortly…
5 Marketing & Social Media Podcasts worth subscribing to right now
Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
-
-
Subscribe in your RSS reader of choice