How to attribute credit to your brand building and offline efforts in Google Analytics
Marketing Technologist
Category Archives: Web Analytics
If you’re going to use QR codes…
Please don’t make the mistake these people made. That QR code goes to their homepage. Not the product detail page for the camera they’ve clearly spent a lot of money advertising. QR Codes finally give you a metric of success for your offline advertising (whether you use them to compare different placements, or different media…
Tracking (and fixing) site search
Nobody goes to a hardware megastore for fun, we usually need something specific. We wander down the aisles ‘if the adhesives are here, then that must mean tile adhesives are here right?’ until we give in and ask a disinterested looking pimply youth for help. They begrudgingly motion in the general direction of where you…
Finally some sense about Google Instant
When Google announced Google Instant yesterday, where the search results change as you type, some people proclaimed SEO dead, whilst displaying a stunning lack of understanding of how Google Instant works, how users interact with it and what SEO really is. If you’re not getting Google Instant, you should check that you’re signed in and…
Is Yahoo Directory still worth it?
Is paying $300 a year for a Yahoo directory listing still worth it? Google aren’t saying much and the lift it gave in your Yahoo results is gone.
Back to School
A few weeks ago I sat an exam for the first time in many years. It was the online certification test for Inbound Marketing University, a project driven by Hubspot, providers of a web based software solution that is designed to assist SMEs with, well, inbound marketing. The ‘professors’ of Inbound Marketing are all high…
Why Twitter needs to take credit for links
Update, mid August 2011 Wow, just two years after I wrote this Twitter are finally doing what’s suggested here, through the use of their own URL shortening service, they’re ‘owning’ the clicks. Read more in this post by Tom Critchlow of Distilled. So Twitter are spending time amping up the retweeting functionality on the…
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