Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
Ever since Groupon started making a big noise in the US, and Livingsocial moved into the one-day sale market, similar sites have cropped up around the globe. There are the blatant rip offs in Russia and China to the more subtle US based me-toos and German-backed startup MyCityDeal, now acquired by Groupon. Other UK and…
Why local business and tourist venues should enable customers to remark about them
I’m reading Joseph Jaffe’s Flip The Funnel at the moment and it got me thinking about how corporations do customer service. The book cites the usual examples of those who are getting it right (Dell, Starbucks, Comcast). How do the rest shape up though? I have a Logitech ClearChat Wireless Headset. It’s a great product,…
As marketers we all love to promise the earth but you need to be able deliver on what you’re offering. If you need to use weasel words and internal jargon to qualify your promises, you’re doing it wrong. When you see an advert for flatscreen TVs offering a ‘free Blu-Ray player with selected TVs’ –…
Seth Godin urges businesses to consider the lifetime value of a customer, not just the value from the first sale (or indeed the latest sale). Go and read it, it makes sense, but bear in mind his argument is based on a particular kind of product or service, one where lifetime value of a customer…
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
Customer retention seems to get little thought in some companies. The fact that retention tactics only kick in when you tell them you want to terminate your contract is a significant part of the problem. Customer acquisition is an expensive business but it seems that some marketers are obsessed with it, accepting churn as a…
We all know that reviews written by real people help to flesh out the details of a business. So why is it that hardly anyone writes reviews? Several of my friends love to talk about their favourite places to eat, or shop but very few of them write reviews of anywhere they go. We talked…
Sparked by a comment on twitter recently by Justin Levy, co-owner of a restaurant and social media proponent. I own a restaurant and we’re doing great due to SM. But I see a lot of restaurants closing which sucks to see happen he was replying to this question by Dave Ferrick: Last few local restaurants…
Subscribe in your RSS reader of choice