Podcasts are a great way to learn and keep your brain engaged when you’re doing something boring – exercising, housework, commuting, your day job (kidding!). But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to…
Marketing Technologist
Category Archives: Word of Mouth
Fish where the fish are
Or “grill where the people are having beer” One of the many things I love about Prague is that there are many places, just out of plain sight, that tourists hardly ever notice – little oases for real Czechs to drink Czech beer and eat grilled meat (and vegetables too at the better places, like…
Successful Social Network Advertising – An Idea
So, according to Nielsen (pdf) the big problem with advertising on social media is: “The current level of advertising activity on social networks isn’t consummate with the size–and highly engaged levels–of the audience.” and “standard ad models – such as contextual search and standard unit sizes – won’t cut it.” It’s been obvious to most…
Marketing 1.0 still has a place
Marketing 1.0 still has its place – just because you’re hyper-connected that doesn’t mean your customers are. Learn to reach out to them in the spaces they’re in.
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