Video can be a powerful medium. Someone at Arsenal TV hit the nail on the head this week with this interview with new signing, Carl Jenkinson. Arsenal signing a barely-heard-of teen is hardly news, or surprising, but what makes Carl Jenkinson different is that he’s also a lifelong Arsenal fan. He almost tears up as…
The iPhone is a handy little business too for business local marketing, here are just a few apps, all free, that can help you create content, spy on your competition and keep up with what your customers are saying about you. Share 360 degree views with Photosynth Creating 360 degree interactive panoramas used to cost…
On a trip to the Rioja region of Spain this month, we stopped in the regional capital, Logroño and sampled the tapas in the legendary area in the heart of the old city, along Calle de Laurel and Traversa de Laurel, with 40 odd tapas bars, open from 8 in the evening until the early…
Or why SEO is like a road trip. There’s been some back-and-forth over the importance of search rankings amongst SEO thought leaders. There’s the school of thought that rankings don’t really matter because measuring them can be inconsistent and inconclusive – personalised search and localisation being two factors that mean not everyone sees the same…
In February Nokia’s CEO sent out the infamous burning platform memo. In that he states the fact that Nokia’s current offerings, based on Meego and Symbian are not good enough when compared to Apple’s iPhone or the various iterations of Android phones on the market. The biggest point he makes is that the competitors have…
Call it corporate-speak or spin but whatever you call it, its days are numbered. When I’m reading copy on a website, my BS filter is set to high. And I’m not alone. People are getting increasingly cynical, their trust betrayed so many times. We made fun of the estate agents when they did it, finding…
Google seems to be on a crusade against slow websites. Last year they first spoke about incorporating page load times into the ranking algorithm. One client, suffering from the curse of cheap shared hosting, has just seen his first wide-ranging rankings drop of one to four places. Interestingly, by removing external widgets (Facebook Like Button,…
The case study as an element of marketing communications has outlived its usefulness. It’s one of those things that exists as a short-hand for ‘how xyz company benefited from using our product/service’. We’re used to case studies from text books we read at school or university. We’re drawn, to like moths to a flame, to…
Starting out on Twitter, particularly if you’re planning to be on Twitter in a business or professional context, can be confusing and dispiriting. The suggested user list doesn’t give you much to go on and Twitter seems pointless when you’re following nobody. Twitter is what you make it Everyone’s Twitter experience is different. It’s a…
I’ve not posted in a while, for which I apologise. Partly it’s because I’ve been so busy it has been hard to get my head out of the day to day demands of client work and write something meaningful or useful. At the same time the interval since my last post just compounds the pressure…
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