I am often asked by clients who are creating their first website or improving or replacing an existing one: “where can I find images for my site?” What you definitely don’t do is fire up your browser, head over to Google Images, find something you like, and use that. The most important advice I can…
The latest Pew Internet and American Life survey says that whilst: 33% of internet users have paid for digital music online 33% have paid for software 21% have paid for apps for their cell phones or tablet computers Just: 5% have paid for tools or materials to use in video or computer games 5% have…
Not that I think I need to for personal hygiene reasons (unless all my friends are far too polite) but I get most of my best ideas in the shower, away from a keyboard. Way back in season 1 of Mad Men, Don Draper tells Peggy Think about it, deeply. Then forget it. And an…
Sounds so easy doesn’t it? Here’s what I learnt in trying to get a custom-created RSS feed (not one generated by blog software) to appear as posts/status updates on the wall of a Facebook Page. This information applies to all kinds of RSS feeds though. If you’re using WordPress, there are several plugins that purport…
Please don’t make the mistake these people made. That QR code goes to their homepage. Not the product detail page for the camera they’ve clearly spent a lot of money advertising. QR Codes finally give you a metric of success for your offline advertising (whether you use them to compare different placements, or different media…
In the year that I’ve been using it, Advanced Web Ranking has become an indispensable part of my web software toolkit and the one piece of SEO software I use constantly, saving time by performing tasks that would otherwise take an age and bringing together all the functionality that an SEO needs day-to-day. Keyword research…
Moving has the potential to be one of the most stressful events in life, whether it’s your home or business that moves. So many things that can go wrong, so many people to give your updated address to, so many things to update. The last thing you want to do is have people showing up…
This opinion piece on the Spark A Synapse Blog sums up exactly my response to Walmart’s screening public service announcements from the Department of Homeland Security WalMart is teaming up with the Department of Homeland Security to broadcast messages about the DHS “If You See Something, Say Something” campaign in 600 of its stores. This…
I’ve long been a fan of guerilla marketing. Maybe it’s my parsimonious nature. Or maybe it’s just the fun aspect of it. The original book on Guerilla Marketing is 27 years old but its central concept is more relevant with every passing year. Real-time is this year’s buzzword and makes it into the title of…
There was an outpouring of indignation this week, calls for a boycott of Amazon and the resurrection of the #amazonfail hashtag on Twitter (first seen prominently when Amazon reached into people’s Kindles and remote wiped their copies of 1984) immediately following Amazon’s eviction of Wikileaks from their cloud hosting service. In short – Wikileaks moved…
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