Moving has the potential to be one of the most stressful events in life, whether it’s your home or business that moves. So many things that can go wrong, so many people to give your updated address to, so many things to update. The last thing you want to do is have people showing up…
This opinion piece on the Spark A Synapse Blog sums up exactly my response to Walmart’s screening public service announcements from the Department of Homeland Security WalMart is teaming up with the Department of Homeland Security to broadcast messages about the DHS “If You See Something, Say Something” campaign in 600 of its stores. This…
I’ve long been a fan of guerilla marketing. Maybe it’s my parsimonious nature. Or maybe it’s just the fun aspect of it. The original book on Guerilla Marketing is 27 years old but its central concept is more relevant with every passing year. Real-time is this year’s buzzword and makes it into the title of…
There was an outpouring of indignation this week, calls for a boycott of Amazon and the resurrection of the #amazonfail hashtag on Twitter (first seen prominently when Amazon reached into people’s Kindles and remote wiped their copies of 1984) immediately following Amazon’s eviction of Wikileaks from their cloud hosting service. In short – Wikileaks moved…
Nobody goes to a hardware megastore for fun, we usually need something specific. We wander down the aisles ‘if the adhesives are here, then that must mean tile adhesives are here right?’ until we give in and ask a disinterested looking pimply youth for help. They begrudgingly motion in the general direction of where you…
I’ve been using the Headway Premium WordPress theme (disclosure: that’s an affiliate link) for nearly a year. It has just been upgraded to version 2.0, which has brought a whole heap of new and improved functionality, bug fixes and speed improvements. What is Headway? Headway is a premium (paid-for) WordPress theme that has a built…
Apple have just announced free engraving for iPads ordered from their online store. It’s a perfect example of how personalisation can add value to the initial purchase whilst at the same time restricting the resale possibility of the item. Who could bring themselves to part with an iPad that had ‘to Daphne, with love’ etched…
Are your transactional emails falling foul of spam filters? Is nobody getting your order confirmations or password reminders? Here’s why…
Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part…
Updating things in two places can be a pain, in terms of just the time it takes, or because your own website isn’t built on a content management system that can handle quick updates. I’ve seen a lot of businesses recently with what looks like an unloved website, but a very active Facebook presence. Sure…
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