Quit messing with the user experience and go after Google already! Seriously, is this the best you’ve got? You hold your annual conference, just a day or so after Google throws open the doors on Google+, aimed square at you, and all you fire back with are some changes to the news feed, a Twitter…
Negative keywords can be used to prevent your ads displaying when those keywords are contained in the user’s search query (or contained in the content, if your ads are showing on the content network). Why would you want to do this? Avoid useless traffic Avoid embarrassment Improve your click-thru ratio and conversion rate You can…
If you’ve noticed recently that the vast majority of the ads you’re seeing on sites that use Google’s Adsense programme for their advertising slots are for the same company? You’re probably being ‘retargeted‘ (remarketed in Google’s parlance) to. What is retargeting? Say you go to a website, in my case, Mydomain.com. You look around, but…
Many small businesses love Google’s self-serve Adwords programme. Just sign up, create an ad, choose some keywords or let Google choose them for you, get traffic, pay the invoice. Not so fast! That’s all nice and simple but there are a few things you could be doing to make sure you’re getting the maximum juice…
In response to The Irresponsible Marketer Having just read Mitch Joel’s latest post, I was going to post this as a comment, then when I got to writing it and it grew to longer than would be polite, or even that readable, as a comment. To paraphrase, Mitch is saying that marketers should put as…
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