How to attribute credit to your brand building and offline efforts in Google Analytics
Marketing Technologist
Tag Archive: Analytics
Google Analytics – handle with care
I’ve just experienced a problem with Google Analytics that I think a lot of people can learn from. Here’s are some important things to bear in mind: Google Analytics is free. Google really aren’t so interested in being responsive to Analytics users (understandably, if they were, imagine the potentially enormous workload they’d face) You’re on…
Google Analytics to go Freemium?
That’s the conclusion I jumped to after seeing this story on Marketing Pilgrim about a piece of Forrester forecasting published today. Assuming a shrinking use of licensed analytics (installing a copy of analytics software on your own servers) is an obvious one – ever since Google Analytics came out and effectively made one of the…
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