Expert tips on Competitive Intelligence

Lego BondHow’s this for a tongue-in-cheek nod to this week’s 20 Years of Freedom post and its mentions of nosey neighbours and secret police?

Staying aware of what your competition is up to is a useful skill and the net makes it so much easier than dumpster diving and illegal wiretaps.

I came across these blog posts via one of my RSS subscriptions and found the tips summed up from a session at last week’s PubCon so valuable I think they should form part of every serious marketer’s toolkit.

Rebecca Kelley of 10e20 and Lisa Barone of Outspoken Media both provide great summaries of the entire session and Andy Beal has made his slides available on Slideshare.

Image credit: Dunechaser via Creative Commons on Flickr