How to let people really opt out of your Facebook Ads

This post by Chris Brogan where he complains about the prevalence of ads for things he has no interest in, plus what I recently noticed in the Facebook ad targeting interface come together to suggest an interesting method of filtering.

Let’s face it, some ads are annoying to some users but there’s not much of a way to prevent your ad from showing up on someone’s page ahead of time, over and over. Sure Facebook put an X there for the user to say ‘I don’t like this ad’ but it seems they don’t pay it much attention – the “Over time, this information helps us deliver more relevant ads to our users.” doesn’t commit them to taking any action.

The keywords option when setting up an ad is rather random and provides only for positive associations or occurrences of words in user profiles.

Create antifans

Read the rest of this entry »