Apple have just announced free engraving for iPads ordered from their online store. It’s a perfect example of how personalisation can add value to the initial purchase whilst at the same time restricting the resale possibility of the item. Who could bring themselves to part with an iPad that had ‘to Daphne, with love’ etched…
Marketing Technologist
Tag Archive: Apple
You’re nobody till somebody hates you
You know you’ve made it when otherwise sane and rational people spill bile and hatred all over the internet at your company, your product and your customers. This week ought to see Apple reeling from the sucker punch of the ever-so out of context reporting of recent suicides at a subcontractor’s plant in China. Reporting…
iLike Ads
I like ads. Always have done. Good ones that is. As a teenager my walls were decorated with framed mini-proofs of poster campaigns that my dad worked on. There are some very effective TV and cinema campaigns that I enjoy watching, where each ad is part of a serial and I look forward to the…
Of Prams, Toys and Throwing Stuff Out
Sorry for straying off-topic. If you’ve no interest in the iPhone, or Flash, skip this post. Adobe’s ‘Flash evangelist’ Lee Brimelow isn’t happy with Apple: Now let me put aside my role as an official representative of Adobe for a moment as Speaking purely for myself, I would look to make it clear what is…
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