The case study as an element of marketing communications has outlived its usefulness. It’s one of those things that exists as a short-hand for ‘how xyz company benefited from using our product/service’. We’re used to case studies from text books we read at school or university. We’re drawn, to like moths to a flame, to…
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
Limited by the brief (and time and budget) to reworking the existing design, rather than replace with a WordPress driven site (my personal preference), below is a list of the basic SEO and general site changes I made. More meaningful title tags, meta descriptions and keywords Logo/header graphic turned back into a single image and…
Over the next few weeks I will be documenting the progress with this project. The pre-match A local sports bar, well appointed, with friendly attentive staff, serving good beer and food, with a website badly in need of a rework and an all-round ‘experience’ uplift as well. The site is an SEO disaster area: the…
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