As a marketing graduate I read with interest David Meerman Scott’s views on how many marketing professors could be guilty of malpractice in the way they teach the subject. Part of me agreed, I remember in a tutor group session explaining Chasm Theory to my fellow students and the lecturer. But then I thought ‘how…
Marketing Technologist
Tag Archive: Chasm Theory
Good Enough and Chasm Theory
This recent article in Wired, which suggests that now technologies just need to be ‘good enough’ to be a mainstream success. Examples given range from the Flip video camera, Skype and MP3. Another piece in the same issue discusses the Craig’s List phenomenon to which similar logic can be applied. It reminded me of Geoffrey…
-
-
Subscribe in your RSS reader of choice