So here it is, Merry Christmas!

Almost every one of us will have been inundated with ‘season’s greetings’ from companies this holiday season.

This subject was discussed on the latest edition of Media Hacks (#22) and the consensus was summed up as “[it's] time to kill these impersonal Holiday Greetings by email.” To underscore that, sometime Media Hacks co-host Chris Brogan’s newsletter mentioned something similar:

“My gosh. Has your inbox suddenly filled up with holiday messages about how thankful companies are that you’re their customer? I’ve received dozens and dozens of messages today alone from a bunch of software that I’d forgotten I’d even installed. Gushy gushy messages with lots of love and cheer.

And yet, it’s all mostly an effort to sell me something. Every one of those holiday wishes offered me a discount on something else. Wow, now there’s the spirit. Let me hook you with something else to buy while I’m thanking you.”

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