Ever since Facebook opened up every Facebook Page to comments (and not just from people who like the page) keeping tabs on your Page’s comments can be a tricky thing to do. There are how-to guides online that suggest you can get alerts directly from Facebook when someone posts on your Page. The interface to…
OK, maybe I’m special, maybe I’m one of the ‘too savvy to be marketed to’ crowd. Or maybe I’m not, and maybe you’re too self absorbed to realise that the rest of the world isn’t inclined to click the ‘load images, with associated “mark me for more spam” that this implies’ button. Whatever it is,…
Keeping with the theme of email marketing (see this post about spam from a couple of days ago), this time from the customer’s perspective. Every year or so I order a few IceBreaker and Bridgedale items from Sierra Trading Post, an outdoor clothing outlet store. Over the course of a year they email me pretty…
Email marketing is both one of the most cost effective methods of reaching your customers and the most loathed. Email marketers have to contend with over zealous junk mail filters, spam crusaders that seek to destroy them and list subscribers who forgot they gave permission. It’s so much easier to ‘report as spam’ than it…
Today I received a piece of junk mail, I have no idea how they got my email address, I’m guessing from an unscrupulous UK based list seller (it’s a .com address but the mailing is from a UK company). The point of this post isn’t to tilt against the windmill of spam, it is to…
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