Interesting times for Digital Marketers

interestingSome weeks very little changes across the platforms we use to reach our customers and prospects. Those are what I think of as good weeks. The only certainty however is change, and this week has seen a whole heap of changes from Google and Facebook. Here’s a little about each and some links where you can read more in depth analysis.

Google Places becomes Google+ Local

Google are beating the Google+ drum hard, despite the weak engagement numbers, and have given their local business product the Plus treatment with this overhaul of features and functionality. TheNextWeb concentrate on what Google+ Local means for users while Google Local expert Mike Blumenthal covers how the Google+ Local changes affect businesses.

Google kills etailers free traffic source, Google Products/Shopping

After a decade in beta, the trouble-prone (setting and letting it run never worked very well, with the constant data format and required field changes) Google Base/Products/Shopping part of Google is going away. When it worked it could be a reasonable source of traffic, but now Google have laid to waste the comparison shopping sites it was intended to compete with, by way of the Panda updates, they’re free to start raking in the cash by making it a purely pay to play deal. If you want your products to appear in the SERPs like they used to it’s time to crank up the Ad budget.

price-comparison-trends-uk-june-2012
UK Price Comparison Websites traffic trends since 2009

Facebook finally doing something for their real customers

Facebook, reeling from the reality check of their post-IPO stock slump, have rolled out a couple of long overdue new features for the people who ultimately keep the lights on: their advertisers. Page admins now have some shiny new abilities that will make managing a page just a little bit easier. First up is scheduled posts. Sure you’ve been able to do that before with third party services (and these services remain useful still, particularly ones that allow you to post an RSS feed to Facebook, but now you can schedule a post in the future. Mashable have a little bit of a kvetch about the interface ¬†whilst AllFacebook set out how to use it.

Secondly, something that third party tools weren’t ideally placed to provide – you can now assign different levels of admin roles, all the way from ‘Insight Analyst’ – someone who can’t make or comment on posts (other than as their own personal account) all the way up to Manager, with each subsequent level gaining the ability to comment, add posts and finally the ability to assign admin privileges to others. AllFacebook has the details.