Something flagged up an iPhone app to me this week called Air Video. Here’s what Air Video does for me: it lets me stream videos stored in designated folders on my Mac (there’s also a PC version of Air Video Server) over wifi to my iPhone. Sounds simple? I guess it is, because it does…
Marketing Technologist
Tag Archive: Freemium
Google Analytics to go Freemium?
That’s the conclusion I jumped to after seeing this story on Marketing Pilgrim about a piece of Forrester forecasting published today. Assuming a shrinking use of licensed analytics (installing a copy of analytics software on your own servers) is an obvious one – ever since Google Analytics came out and effectively made one of the…
A Freemium model for Facebook
Facebook are still burning money way faster than they can earn it (OK – I’m excited about some of the advertising changes, but I don’t think that’ll square the circle). It’s been suggested before on occasion but maybe it’s time they put more thought into going freemium, even for regular users. What would the key…
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