Google seems to be on a crusade against slow websites. Last year they first spoke about incorporating page load times into the ranking algorithm. One client, suffering from the curse of cheap shared hosting, has just seen his first wide-ranging rankings drop of one to four places. Interestingly, by removing external widgets (Facebook Like Button,…
If you’ve noticed recently that the vast majority of the ads you’re seeing on sites that use Google’s Adsense programme for their advertising slots are for the same company? You’re probably being ‘retargeted‘ (remarketed in Google’s parlance) to. What is retargeting? Say you go to a website, in my case, Mydomain.com. You look around, but…
I like ads. Always have done. Good ones that is. As a teenager my walls were decorated with framed mini-proofs of poster campaigns that my dad worked on. There are some very effective TV and cinema campaigns that I enjoy watching, where each ad is part of a serial and I look forward to the…
An often forgotten aspect of search engine optimisation is centred around various aspects of your domain name. For example Google’s search algorithm takes into account over 200 different factors, categorised as on-page and off-page. On-page is the content of your pages themselves – the visible text and the code. Off-page factors include things like external…
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