a 360 degree marketing blog
  • Is there such a thing as too much SEO?

    Posted on September 21st, 2009 Charles View Comments

    Or is Google’s algorithm a little off?

    click to enlarge

    click to enlarge

    Whilst checking into some background info for yesterday’s blog post about the Jury’s Inns hotel chain I did the obligatory Google search for Jury’s Inns. Not sure what you’re seeing, based on Google’s penchant for showing different search results based on your location or whether you’re logged in or not.

    Click the image to see the results I got. Almost the entire first page on Google for that term is either the main site or a search-engine friendly subdomain for Jury’s Inn hotel(s) in a particular city.

    If I’d have searched for jurysinns.com seeing this wouldn’t have surprised me at all (and this is exactly what does come up, similar to ibm.com or allcapitals.com). If I’d have searched for Jurys’s Inn Hotels London I wouldn’t be surprised to see the custom subdomain come up first or second either.

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  • Window writing, sometimes it’s right but the Jury’s out on this one

    Posted on September 20th, 2009 Charles View Comments
    Click to enlarge

    Click to enlarge

    Earlier this month the Jury’s Inns hotel group opened their first property in Prague. It’s in a busy spot, opposite a metro interchange station, just on the border of Prague 1, the centre of the city.

    Apologies for the poor quality of the image, it was snapped with my iPhone from the other side of the street, but you should be able to make out on the right hand side of the image, some fluoro window writing. Window writing is pretty popular here, lower-end restaurants use it to announce their specials or entice customers with an offer. This window writing says ‘Dvouchodove Business Menu, 120Kc’, that first word is the Czech for ‘two-course’. The incongruity of this struck me on several levels:
    1) Jury’s Inn is a mid-range hotel chain in the UK & Ireland, I’d have thought them above tacky window writing

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